What is “evangelization” in the context of your API program or digital transformation ?

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Is it a state - achieved at a certain stage of maturity in the digital journey - or is it a constant and necessary feature of all stages in the journey?If we consider evangelization as an outcome, a prize or validation earned from the quality and effectiveness of every step on your journey, what tools and techniques have you used - or seen being used - to trigger, incentivize or facilitate evangelization?

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Verbal response from an external colleague to whom I pitched the question: "We need to teach future evangelist/ catalysts many things - Networking attitude - Coaching skills - Communication skills - Curiosity - How to deal with resistance - Creativity - Courage - Extrovertism - Exorcism - Being pushy all the time".