OK, I'm being tongue in cheek, but this week at the Chicago API tour I was struck by how clearly Drew Schweinfurth from Walgreens expressed in his presentation that they think not just about numbers of devs in and dollars-and-cents but also about things like age, different motivations, celebrating heroes, mutual gestures of respect, constant qualitative feedback, etc.
It's clearly embedded in their developer program.
How embedded is it in yours? Are devs faceless numbers, is the human touch ad hoc, or is it a point of pride?