Apigee Weekly: Omnichannel fluency | Find content fast | EE's backend tangle

[#1]

Market watch

Learn the difference between speaking omnichannel and being fluent in omnichannel in this new article in CIO.com.

Product “did you know?”

Our new resources page is live! Finding content is easier than ever, now that you can sort by content type, topic, industry, and audience. Plus, it looks really nice. Give it a spin.

Digital success stories

EE’s backend systems were a complicated tangle, thanks to years of M&A. Connecting with partners was a headache—until an API management layer simplified things. Learn more from EE’s Jo Wood in this new three-minute video.

[HannaRIO]

Omnichannel tools play a crucial role in driving customer engagement and interaction. By providing customers with multiple channels to connect with a brand, businesses can offer tailored experiences that cater to individual preferences and needs. Omnichannel tools enable businesses to deliver targeted messages, personalized recommendations, and seamless customer service across various touchpoints like omnichannel tools. Whether it's through personalized emails, chatbots on websites, or social media interactions, omnichannel tools empower businesses to build meaningful relationships with customers. These tools also enable businesses to gather valuable customer data and insights, allowing for continuous improvement and optimization of marketing strategies.