Apigee 4MV4D - Programming of APIs - Series - Digital is Coming - S01E01  

Hello Apigeeks,

Excited to share the first 4MV4D "Digital is Coming" part of Programming of APIs series that talks about why APIs are important in today's digital world & why you need to start thinking about exposing the valuable services that you have to spark innovation.

It's Adapt or Die moment for every tech / non-tech business when it comes to APIs. You need to really start thinking about exposing the services that run your business outside the team, outside the company, outside your known partners to spark new innovation, new experiences, new apps, new ways of consuming your valuable services.

Digital is everywhere, Many people use digital for various context. We at APIGEE think Digital = APIs, Find out the reason & digital theorem behind same here.

APIs are key to the digital business, They will open up new ways of doing business, Spark innovation where external/internal people will bring a lot of value to your existing services. For example, Why Orkut went down into the history & why Facebook became so popular ? Both are social media platforms, you can like, comment, share things. Facebook APIs are key to their business where external people started building applications on top of Facebook services. Similarly Uber, It's all started as a taxi business but now you see other apps have integrations with Uber like when you dine at a hotel you can book uber from hotel app. How these new integrations are possible within weeks instead of months / quarters / years ? Thanks to APIs & API Programs.

Find out more about how APIGEE Edge Intelligent API platform can help you scale, build, manage, secure your APIs & bring visibility into your API program using API Analytics and more in upcoming videos. Don't forget to subscribe to channel here.

Please feel free to leave a comment below if you have any feedback / Post a new question if you have any queries.