​Consumer Privacy in Digital Business

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Today’s Businesses are motivated by regulatory and other market drivers to protect their user's privacy and grant digital access to user’s personal information only with the user’s explicit consent.

The consent gateway is an API solution for managing, prompting, saving and reporting of user’s personal preferences towards applications and their personal information.

Many market applications need to manage user’s privacy preferences. Whether you are a healthcare provider, financial services company, wireless carrier, entertainment promoter, educator, or any of the digital life Sherpas, then the management and use of user preference is important.

You can now protect medical records, payment card numbers, geographical locations, grades, and any personal information using the consent gateway.

Here is how it works:

When a service provider tries to access user information good governance of account services makes sure that processes check with the consent gateway before responding with personal information.

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Consent gateway is designed to work with any bit or byte, any string or number, any record or file you need to protect. It enables user privacy in any vertical market application by correlating any piece of user data to any application service provider. The consent gateway can interact with users through different communication channels using email, push notifications, web, and SMS.

Telephony Privacy:

The 1st version of our consent gateway was based on Ericsson's privacy profile specifications. Wireless carriers are motivated to use a privacy engine to enable more B2B2C service providers and generate more revenue for the carriers.

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Retailer’s can connect directly with the carrier’s subscribers and turn subscribers into shoppers using the consent gateway to manage privacy.

Constratus has taken that idea of a privacy process, made it flexible, robust, and scalable by creating a modern consent service API that is ready to be used by many applications today.

More vertical markets are discussed here.

Constratus Consent Gateway :

Overview:

  • Easy for app developers to consume the consent gateway API
  • Enables backend privacy governance without changing existing public API
  • Provides valuable insights into business campaigns through user preference analytics and privacy statistics collection
  • Ready to add to on premises or in cloud deployments
  • RESTful Privacy API specification & requisite service architecture

Features:

  • Flexible data description enables any vertical market application
  • Enable your consumers to describe and record their dispositions towards any number of applications and any granularity of data
  • Generating your account access tokens based on the consumer’s privacy disposition will ensure the proper account controls are in place
  • Get consent dispositions from consumers using communications options including Web, SMS, E-Mail, and Push Notifications
  • Full audit history of consent transactions yields non-repudiation of access grant disposition

Advanced Features:

  • Trusted API for extending out-of-band consent directly to administrator dashboards and applications.
  • Business campaign effectiveness reports relative to consumer dispositions on file
  • Simplify backend systems integration using bundled endpoint adapters
  • Fully cache-able disposition records to optimize TPS and minimize API latency
Version history
Last update:
‎02-24-2016 09:18 AM
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